“They’re an important part of so many artists’ tool kits, and it’s a natural fit for them to live in the same place that more than half a billion people choose to listen to music.” “So many times in my own experience and for countless others, music videos play a key role in hooking you: taking you from being a listener to leaning in and becoming a fan,” says Charlie Hellman, Vice President and Head of Music Product at Spotify. So whether you’re a superfan who wants to rewatch the videos you love and share them with friends, or a casual fan on the lookout for new releases, music videos create a new point of connection with artists. Spotify is where fans go to dive deeper into an artist’s music. That’s why we’re excited to launch music videos in beta for Spotify Premium users across 11 markets, adding another way to enhance the artist-to-fan connection. They’re a powerful way for fans to discover and connect with music, and a natural fit to live on Spotify. Since then, not only have music videos become one of the many ways that fans discover and fall in love with artists, but iconic videos have become part of pop culture, igniting conversations and influencing style. In the early neon-infused ’80s, music videos burst onto TV screens, turning some of the most beloved songs into visual experiences that redefined the way fans connected with artists around the world.
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